DELTEK 

$350M.  Global provider of software and solutions designed specifically for project-focused businesses.

CLIENT WORK

CHALLENGE 

• Needed increased services revenue
• Little brand awareness outside new implementations
• In-house marketing team swamped with other projects

SOLUTION

• Extend the Deltek brand and create a new messaging platform for its services business
• Conduct an initial market research, including focus groups, to examine market perceptions
• Create new positioning, messaging and marketing campaign platform
• Develop demand generation plan including e-Book, website updates and telemarketing

RESULTS

Deltek Consulting was launched at Annual User Conference with 3,000 attendees; pipeline increased 20%; and they now have a cross-platform to introduce multiple business services.

SAVI

$50M. Savi is pioneering sensor analytics solutions that create operational intelligence from the Internet of things.

CLIENT WORK

CHALLENGE

• Ineffective and inexperienced in-house marketing team
• Need to reduce marketing cost but maintain image of mature company
• Awareness limited to RFID hardware
• Need to expand beyond Department of Defense into commercial markets

SOLUTION

• Replace existing marketing team with senior level marketing team to manage all corporate communications, public relations, analyst relations and field marketing
• Research and rebrand Savi to be more than RFID hardware provider
• Develop new logo, visual identity system, collateral system and redesign website

RESULTS

Savi has achieved 30% increase in web traffic from 2012-2013 and social media following has increased by 200%.

NASDAQ

The world's largest exchange company.  Owns and operates 24 markets, 3 clearning houses, and 5 central securities depositories, spanning six continents.

CLIENT WORK

CHALLENGE

• Ability to stay ahead of marketplace, technology and regulatory complexities
• Needed content for the technology section of OMX's website to move visitors through a path that results in a specific visitor action
• Limited internal resources; outside-in perspective required

SOLUTION

• Developed content map detailing web pages and assets to prioritize which areas needed the most work
• Interviewed subject matter experts inside and outside Nasdaq to bring highest value messages to the top
• Extensive content development; site page updates and formatting

RESULTS

Project completed in less time than Nasdaq estimated it could do internally.  Improved traffic on site; increase in page duration and click-thoughs to additional pages.

AVISTAR

Provider of all-software desktop videoconferencing solutions for large, global enterprises in more than 40 countries.

CLIENT WORK

CHALLENGE

• Collateral and website messaging was not resonating with audiences
• Website was difficult to navigate and likely a significant drag on lead generation results
• Needed to distinguish its offerings and unique software-only approach in highly-competitive "me-too" market.

SOLUTION

• Developed new corporate positioning and messaging
• Implemented new positioning on company's re-launched website

RESULTS

Avistar saw an immediate uptick in the quality and quantity of leads from avistar.com with a 60% increase in lead volume.